Recognition PR and Marketing

Description

Recognition PR and Marketing is a specialist B2B marketing and communications agency working with organisations that sell complex, high-value products and services across the defence and aerospace, technology, and built environment sectors. Recognition has delivered PR and marketing programs for organisations across Australia and New Zealand for 40 years, helping clients build visibility, credibility, and commercial outcomes.

Recognition develops insight-led marketing and communication programs that engage decision-makers and support long, complex buying cycles. Programs are designed to connect marketing activity directly to business objectives, including pipeline growth, partner engagement, and reputation building.

Defence and aerospace experience

Recognition has deep experience supporting Defence SMEs, Prime contractors, and Tier 2 and 3 suppliers to clearly communicate capability and relevance within the Defence ecosystem.

Selling into Defence and aerospace requires more than technical expertise. Recognition helps organisations translate technical capability into clear, credible messaging that aligns with Defence expectations and decision-making frameworks.

Recognition supports Defence-focused organisations to:

• position capabilities in line with Australian Defence priorities and sovereign capability objectives
• articulate complex value propositions in clear, industry-appropriate language
• maintain relevance and credibility across extended procurement cycles
• support business development activity without compromising accuracy or compliance awareness.

Recognition works with clients selling into land, sea, air, space, and cyber-related domains and understands how to tailor messaging for each audience. Content and campaigns are developed to reflect the language, expectations, and decision-making context of the Defence ecosystem.

Insight-led strategy with integrated delivery

Recognition’s approach begins each engagement with a clear understanding of the client’s market, buyers, procurement environment, and growth goals. This insight is translated into practical strategies designed for the realities of Defence and aerospace markets, including multi-stakeholder decision-making and long lead times.

Recognition delivers integrated marketing and PR services under one roof, ensuring consistent messaging across all channels. This approach avoids fragmented activity and supports sustained visibility over time.

Services include:

• marketing and communication strategy
• public relations including Defence and trade media engagement
• content development, including capability statements, quad charts, case studies, whitepapers, and thought leadership
• messaging and positioning workshops
• digital marketing, including websites, SEO-driven content, and targeted campaigns
• event and industry engagement support
• Marketing-as-a-Managed-Service, providing an embedded, scalable marketing capability.

Trusted long-term partner

Recognition is known for long-standing client partnerships built on trust, performance, and sector understanding. Clients value Recognition’s ability to operate as a strategic advisor while also delivering consistently at pace.

Recognition works with organisations at different stages of Defence engagement, from SMEs entering the sector to established suppliers strengthening relationships with Primes or expanding their Defence footprint.